Friday, April 25, 2008

Gender swapping

Sherry Turkle discusses virtual gender-swapping in “Tinysex and Gender Trouble.” Virtual worlds allow people to be fluid. People can virtually switch their genders and mentally become someone else. There are no strings attached with gender-swapping. You don’t need to shave your legs and beard or have a sex change operation to become a woman. Instead, you can just become one on virtual life. Gender-swapping gives people the ability to have the sense of a gender and identity without actually being that gender. Since you are living the other gender’s mindset, you can fully experience other genders without just observing. Gender-swapping gives you a scope on another gender. It allows you to communicate differently with people when you do this. By virtually becoming another gender, you talk and view things differently as well as using virtual gestures and actions differently.

By gender-swapping, you learn a lot. You learn about another gender and how people treat this gender. In addition, you can test your limits and discover a lot about yourself. Some things you may learn from gender-swapping can influence you to change your behavior. Gender-swapping allows people to express unexplored facets that can’t be expressed in real life. For example, transsexuals are not the mainstream of society. Some people who may be curious and want to experience being a transsexual without anyone knowing, can do this through gender-swapping on virtual life. Gender-swapping is extremely useful for people seriously considering gender change to see if it works for them without investing the money and energy.

When you first interact with someone on virtual life, the first question they generally ask you is your gender. Since many people gender-swap, people use communication clues and the way the other person acts to assume their gender. For example, if you’re a guy, you’ll act much differently than if you are a girl. Guys generally act more aggressive and vulgar than girls. People adjust how they’re acting or behaving to you based on your gender. Guys may cuss more around other guys, but generally not around girls. In addition, when you’re a girl, everyone on virtual life is trying to help you out. Also, girls always get harassed on virtual life.

Gender-swapping didn’t emerge just in the virtual worlds. It has been going on for decades. Many of Shakespeare’s plays are based on gender-swapping. In addition, many forms of media show stories about gender-swapping. One example I read about in this paper written by Amy Bruckman, discussed a Saturday Night Live episode in which the character Pat does not have a gender. People aren’t sure if Pat is Patrick or Patricia. Pat avoids giving out clues or information as to which gender they are. When Pat got a haircut, there was a sign at the shop that had different prices listed for men and women. However, Pat just left a large bill and told the shop owner to keep the change, so they didn‘t reveal their gender. People want to discover if Pat is a man or woman. Without Pat’s gender stated, people do not know how to communicate and act towards Pat. On some MUDs, people can also be gender neutral characters. Bruckman stated that she felt uneasy when she first interacted with a gender neutral character on virtual life. She wondered how she could relate to this person if she didn’t know their gender. After this, she wondered why the other person’s gender even mattered. The reason for this is because “gender structures human interactions,” (Bruckman). People react differently to people of certain genders. They change their expectations and how they are acting or behaving towards someone based on the person’s gender.

This was discussed in detail in Sherry Turkle‘s “Tinysex and Gender Trouble.” For example, when a supposed male finds out that a user is a female, they automatically assume that the female needs help. In addition, supposed males will make sexual advances to supposed females. However, if the “male” finds out that the “female” is a “male,” they will change their behavior and leave their discussion. Turkle explains how when she gender swapped to a male, she felt more free, less threatened, and more assertive. People’s expectations change based on gender. For example, if you are a girl in a virtual world, everyone will try to help you out, thinking you are incapable. The problem with this is that people are becoming so used to the notion that women need help, that they are starting to believe they need it, becoming incapable and not acquiring the skills they should.

"Multi-User Dungeons and Alternate Identities"--Howard Rheingold

In “Multi-User Dungeons and Alternate Identities,” Howard Rheingold discusses MUDs. MUDs are Multi-User Dungeons, which are make believe worlds in computer databases. Through these worlds, people “use and program languages to improvise melodramas, build worlds and all of the objects in them, solve puzzles, invent amusements and tools, compete for prestige and power, gain wisdom, seek revenge, indulge greed and lust and violent impulses,” (149). Through MUDs, people develop an alternate life. This is good for people who are not of high social status in the real world and may not have a “glamorous life,“ but want to. In addition, this is good for people who want to explore features of their personality that can’t be expressed or explored in real life. Through this, they can learn things about themselves that they did not previously know before, causing them to grow. Also, the creation of these alternate identities and the use of MUDs can be used for therapy. For example, a girl who is having relationship problems with her boyfriend because of jealousy issues can go on MUDs and create an alternate identity and interact with a virtual boyfriend. Through this interaction, she can use her alternate identity to experiment with different ways approach her jealousy issues. She can then use this to modify her behavior in real life with her boyfriend. This can be used as a form of therapy for her in that she can have the chance to break out of her bad habits through the use of alternate identities.

Although these may make MUDs seem only beneficial, MUDs also pose some serious threats. MUDding can become seriously addictive. Some people spent 70 to 80 hours a week. MUDding, which can harmfully affect their social life as well as school work. In addition, MUDding increases telecommunications traffic as well as using a lot of computer memory. Lastly, some MUD users lie about their gender and also pretend to be other people in real life. These harmful threats that MUDding has caused, has led to the ban of MUDding in college campuses.

Curious on how MUDding becomes addictive, I read an article about it. In this article, a woman explains how people who are slowly becoming addicted to MUDding spend all of their available time MUDding and even start to cut out activities to spend more time MUDding. The woman discusses how people who become addicted to MUDding can lose their marriage, education, and job. This woman then describes how her husband became addicted to MUDding. She saw the signs of his addiction at the beginning when she knew she had competition with MUDding for his time and attention. The woman was jealous of the time and attention he would spend MUDding. However, she never knew the extent to which it would affect their marriage and lives. The woman then explains how she doesn’t know how she will eventually handle her husband’s addiction to MUDding. His addiction has lasted three years and she doesn’t know if their marriage will be able to last through it.

Although cases similar to this article are extremely prevalent today, MUDding should in no way be banned from anyone. MUDding is used for many positive reasons. In addition to being used for therapy and for personal growth, MUDs are also being used for education. Classes currently are using classes in Second Life for education in real life. MUDs also are being used to acquire skills. I personally have no idea how to use a tool set. So, in real life, I have not been able to develop any building or construction skills. However, on MUDs, I can use tools to build things. Through this, I can acquire these skills, and use them in real life so I can actually use tools and build things.

There are a couple of uses of MUDs that really touch my heart. One of them is to help heal shell shock of soldiers after they come back from fighting in a war. They are able to use these virtual worlds to help work through their shell shock problems they experience when they come home from war. Soldiers who fight wars for our country are extremely brave and noble. I have a tremendous amount of respect for them. The fact that many of them experience negative effects of shell shock, is really sad. This is why it is extremely beneficial that MUDs are able to help heal them of shell shock. Another extremely beneficial use of MUDs is for cancer patients. Certain MUDs allow cancer patients to fight cancer cells online. The more the patients beat them online, the more they feel good about their treatment. This is used as a form of encouragement for them. It will help ease the psychological pain of their cancer and help them feel better about their situation, making them feel happier. One other wonderful use of MUDs is for physically disabled people. Since physically disabled people can’t go out to meet people, they can use MUDs to feel part of the “group” and to meet people. This allows them to experience a more “normal” lifestyle.

Considering all of these positive uses of MUDs, I still do not understand why MUDding was ever banned on college campuses. The numerous advantages of MUDs more than outweigh the few disadvantages

Dot-com bubble, bust, and future

In “Electronic community: From birth to backlash,” Douglas Rushkoff discusses how the internet once was “a gift economy,” (25). This meant that people used the internet to communicate and share information and programs without the anticipation of receiving money. Internet users worked together for “a shared goal rather than financial self-interest,“ (Rushkoff 26). People got satisfaction out of knowing that what they posted on the internet would be available for millions of other internet users to see. Shortly after, the shared community that people worked together for, developed into one of self-interest for monetary returns. While programs and information on the internet was being shared for free, it eventually became a commodity. This information and content was being sold online. However, this was not successful, so businesses then decided to sell merchandise online. This expanded and developed extremely fast. Numerous businesses adopted this new use of the internet, which made the internet become the “World Wide Web,” (Rushkoff 29). Many business people created their own companies on the internet for this purpose, which became known as “dot-coms” because their websites ended in .com.

Even though creating these online companies became popular, hardly any of them made a substantial profit. Thus, the World Wide Web then transitioned into an “investment platform,” (Rushkoff 30). This “investment platform” allowed people to invest in the stock market through stocks on the internet. According to Wikipedia, this became known as the “dot-com bubble,” in which stock markets experienced a rise in their value from these internet companies. After stock prices rose, they became overvalued and were not an accurate estimate of the company’s fair value. Since customers saw the high value of the stocks of the company, so many of them bought shares in the company’s stocks, thinking they would reap profits.
Internet companies were so concerned with increasing their customers and growing that they did this by all means necessary, spending large sums of money, even before they earned substantial profits, generating losses. For example, some dot-com companies spent over 2 million dollars to have a commercial shown on the Super Bowl XXXIV in 2000.

A company’s stocks can’t increase indefinitely, as they must go down at some point. People who invested in the companies’ kept waiting to receive large amounts of money since the companies stock prices were so high and were of high value. After they didn’t receive these large sums of money, they sold their shares, causing the stock prices to fall significantly. Once the companies’ stock prices fell significantly, a good majority of them were forced to go out of business. A major factor that caused these companies to go out of business was that they were so focused on the traffic of their websites. Instead of caring about increasing their profits and experiencing good financial returns, they were so absorbed with using advertising to increase their customers.

Since this unsuccessful internet transition, the internet is now experiencing a transition into social networking. Rushkoff discusses how the World Wide Web is now being used more so for USENET discussions, blogging, bulletin boards, and other social networks. This is known as the Web 2.0. In order to compete with other websites, more and more businesses are creating a social networking business. According to Pcmag, every business now has some form of a social networking aspect, which will contribute to another dot-com bust. In addition, currently companies are buying out social networking companies of estimated high fair value, expecting that they will increase their customers and traffic . In addition, entrepreneurs are also purchasing social networking companies that have an estimated high fair value, expecting they will earn huge profits.

This is the same type of error that was made in 2000, which was that companies were more concerned with increasing their customers rather than earning profits. A quote in an online article describes how this current situation parallels the dot-com bust in 2000. This quote was said by O'Kelley, the Right Media co-founder, which said that “other entrepreneurs had begun to think that the financing game was best played by avoiding actual revenue, since that only limits the imagination of investors. ‘It's a screwed-up incentive structure, just like you had in the first bubble,’ he said.”

After the bubbles bust, or crash, the many people who are employed by the companies that go out of business, become unemployed. If businesses don’t change their ways and keep making similar mistakes they are going to keep creating these dot-com bubbles, increasing the unemployment rate in the United States. I guess businesses haven’t learned their lesson in 2000, since there is probably going to be another bubble currently, caused by Web 2.0.

Saturday, April 19, 2008

Craig's reaction to Listpic

The article “Should Web Giants Let Startups Use the Information They Have About You” was interesting to me because it involved my Uncle’s website Craigslist. The event that was described in this article was a man named Ryan Sit, created a website called Listpic. Through this website, images from my Uncle’s website, Craigslist were taken and put on the Listpic website in a simpler format. However, this violated copyright terms and Craigslist terms of use. Curious about what my Uncle felt about Ryan Sit and Listpic, I asked my Uncle what his reaction was to Ryan Sit and his Listpic site. He said that Listpic was a good idea for a website. However, “it really sucked up server resources.” I was surprised that my Uncle didn’t say anything negatively about Sit or Listpic. If I was my Uncle, my reaction would have been that I didn’t like Sit and was pissed off when he created Listpic.

Business Twittering

The other day I was talking to my Uncle Craig on the phone and he mentioned to me that he just recently opened a Twitter account. I asked him what made him create a Twitter account and he said that he atttended an "unconference" for geeks and nerds called Kinnernet 2008, on the Sea of Galilee, and then went on a tour with them to see local high tech companies. My Uncle’s roommate for the first part of the trip was Robert Scoble, a pretty notable blogger and journalist. He talked my uncle into trying Twitter about a week ago. My uncle said that Twitter has been a good way to get he word out about stuff that he believes in and also has been a good way to keep people updated about what’s going on with Craigslist. Since the first week when he created his Twitter account, he has around 1318 followers. I asked him about how often he Twitters and he said the he Twitters often, but not enough to “understand his own pattern.” My uncle gave me the link to his RSS feed for his twitter. This has numerous posts each day with prices, pictures, and links to new things currently listed on sale on Craigslist. I think that using Twitter for businesses like my Uncle is doing is a good way for a business to profit. It can be extremely useful for its customers.

Using people's Facebooks for other purposes

While reading the “About Facebook” article by Ari Melber in class, I came across the part in the article where it discusses how police use social networking sites such as Facebook to investigate crimes. I instantly thought about a situation that happened last year in high school. A boy in my grade, Joey, had his profile picture set as a picture of himself holding a gun with his hand on the trigger. One day the local police showed up at Joey’s house and searched his house for the gun. It turns out that Joey didn’t have a license for the gun and got into trouble with the police for it. Most people don‘t think twice about who will see their Facebooks when they are posting photos and other things on their Facebook.

This article also mentions how it has been recommended to people applying for jobs to change their Facebook profiles and pictures while applying for jobs. This reminded me of the Recruitment process for sororities. Our Rho Gammas advised us to make our Facebook accounts private so that the different sororities cannot look at our profiles and pictures while the recruitment process was in progress. This is because some things on people’s Facebooks may stop them from being invited back to the next rounds in the recruitment process.

Top Friends

The other day I was looking at one of my best friend’s Facebook accounts and saw that she changed her Top Friends. She is my second friend on my Facebook account and I used to be her first friend on her Top Friends on her Facebook account. However, the other day when I looked at her Top Friends, I noticed that she moved me to be her 5th friend on her Facebook. I got kind of offended when I realized this. After I saw this, I moved her down to my 5th friend as well.


I started to laugh at myself when I thought about how dramatic I was being about something so stupid as being someone’s number 1 friend on Facebook. This made me think about the “Friends, friendsters, and top 8: writing community into being on social network sites” article that we read in class. This article describes the Top Friends application as “psychological warfare.” The order of people’s top friends starts drama. The Top Friends application shows the relationship of the top friend to the Facebook owner. Generally, the first friend is closer to the Facebook owner than the 12th friend. The reason why I got pissed off that I was her fifth friend was because we have been best friends since we were two years old.

I don’t get why I got annoyed over something so stupid. It makes me laugh about how serious people (like me) sometimes take Facebook without realizing it. I feel foolish for getting annoyed about not being her number 1 friend on Facebook still. I am 19 years old and got a little bit dramatic about the Top Friends application. I can only imagine the drama that Top Friends creates with people who are in middle school and in high school.

Jake Baker case

After we read “A Rape in Cyberspace” by Julian Dibbell, "Multi-User Dungeons and Alternate Identities," by Howard Rheingold, and “Tinysex and Gender Trouble," by Sheryl Turkle, I instantly thought of a court case that I heard about on the news years ago. This court case was about Jake Baker, a student from the University of Michigan who wrote a detailed fictional story about him raping, torturing, and killing one of his classmates. Someone got alarmed when they read this story and notified officials. Public officials then searched Baker’s dorm room and read his e-mails and files on the computer. In one email, Baker talked to another man about a plan to kidnap, rape, mutilate, humiliate, torture, and kill a female. The type of crime that was committed in this case was the communication involving any threat to injure or kidnap another person. If convicted, this person can be fined, and or imprisoned for up to 5 years. Baker was charged with violating this law. However, there were many debates as to whether the Government violated Baker’s right to the first amendment, freedom of speech, or not. Some argued that it was Baker’s right to the first amendment to write these stories, and they could not be considered a crime. Others believed that Baker intended to execute the actions in these stories. Baker’s defense was that he was just role playing and using these stories as a form of therapy instead of actually acting them out.

This court case reminded me of these readings because the student who Baker wrote about in his story was psychologically affected from this incident. The student who Baker wrote about in his story was psychologically affected from it. She needed to seek counseling after the case. Even though she wasn’t actually raped in real life, there was a description of her being raped on the internet. This is similar to “A Rape in Cyberspace” because even though Legba was not raped in real life, she read the description of her virtual character being raped. This made her really upset. Whether being raped in real life, or seeing the scenario on the computer about being raped, you still have thoughts in your mind telling you that it is real. The text on the computer tells your mind that it is real.

This court case also reminded me of "Multi-User Dungeons and Alternate Identities," and “Tinysex and Gender Trouble," because these articles describe how people create alternate identities to explore things that they cannot explore in real life. This was Jake Baker’s defense. He said that he was just role playing by writing this story and using it as a form of therapy to act out his anger through these stories and through role playing instead of in real life.

For more information about the court case, go to this link.

Invasion of public space?

This week’s readings focused on Friendster, Facebook, and Myspace. “Identity Production in a Networked Culture: Why Youth Heart MySpace” describes reasons why young teenagers are attracted to Facebook, Friendster, Myspace, etc. One reason which I can relate to is because people who do not have cars or the ability to meet up with each other can hang out through the use of these programs. In addition, many teenagers lack uncontrolled space. This is because society today is much worse and it is unsafe to hang out in the woods or at certain locations without adult supervision. Thus, teenagers are expected by their parents to go home after school or to hang out at friend’s houses. In addition, teenagers who are involved in out of school activities, are still in controlled spaces in those activities because adults supervise and run these activities. So teenagers are in controlled, supervised settings all day in school, after school at their structured activities, and when they get home. Due to the majority of their time being spent in controlled settings, they don’t have time to just hang out with friends in unstructured, settings and places. This is why they use virtual, digital technologies to “hang out” in a setting similar to an unstructured private or public place, when they are in their controlled space at home. Teenagers use instant messaging to “hang out with friends” through a form of a private space, and Myspace and Facebook to “hang out with friends” through a form of a public space.


I used to use instant messaging a lot in middle school and in high school. I used to go to school from 8:15 until 2:55, and then would have either tennis, basketball, or softball practice (depending on the season) from 3:15-5:30. After these sport activities, I would go home, and then go back to school many times at night for different club meetings. Whether I was in school, under teacher’s control, at my sport practices, under my coach’s control, at home, under my parents control, or at club meeting, under teacher’s control, I didn’t have the ability to hang out with friends under uncontrolled settings during the weekdays. This is why at night, I would be able to talk to friends through instant message. We were able to talk about absolutely anything under our own privacy. It was as if we were hanging out. In high school I created MySpace and used this as a way to interact with my friends through a public place, posting pictures, comments, bulletins, etc. Later on, I stopped using my MySpace and created a Facebook, which I used for the same purpose.


My Uncle from California told me how he just reconnected with a distant cousin recently and went out for dinner with him in New York. I had never met his cousin before. However, two weeks ago I got a friend request from this cousin. I wasn’t sure if I should accept or deny the request. I didn’t want to be rude by denying it, or for him to think that I was trying to hide bad things on my Facebook by not accepting his friend request. I felt like my privacy would be invaded if I were to accept him as my friend. I have pictures of myself partying with friends and drinking. My parents know I drink. However, I don’t know this distant cousin and am not comfortable with him seeing pictures of me and my friends partying, seeing my wall posts, my information, or anything about my social life. Facebook is my own public space for me and my friends to interact. It is not a space to interact with adults. I am in controlled settings in classes and when I am home. I use Facebook to interact freely with my friends, without having to worry about doing something that adults would not approve of. If that were the case, my Facbeook profile would be different. It wouldn’t be a true depiction of my identity or personality. It would be molded to be accepted by my family members, or authority.
An article I found on The Boston Globe, describes how now employees, parents, and teachers are creating Facbeook accounts. When students get friend requests from their teachers or parents, or people get friend requests from their employers, they run into uncertainty as to whether they should accept or deny the friend request. Some feel like they have to accept it so they don’t create an awkwardness between the person pending the friend request. This is the same situation I was faced in when my distant cousin requested me as a friend on Facebook. However, I ultimately decided to deny the friend request. I may feel uneasy if I meet this cousin because I am not sure how he reacted to me denying his friend request. Sue Murphy, a manger in a National Human Resource Association trade group has a solution to avoid this problem and uncertainty that people encounter when faced with this situation. This problem is to create two Facebook accounts, one for socializing purposes and one for professional purposes. This is a good idea and is a win-win situation. Through one Facebook account, people can connect and interact with their friends freely, and through the other, they can connect with employers, employees, teachers, authority, etc.

Saturday, April 12, 2008

Griefers

In Mutilated Furries, Flying Phalluses: Put the Blame on Griefers, the Sociopaths of the Virtual World, by Julian Dibbell, she discusses the term griefers. These people “take pleasure in shattering the world of play itself.” The weird thing is that griefers do not dislike playing online games, but they like making other players not enjoy playing them. Once they get one of their players to log off pissed off, their work is complete. In the 1990’s the term griefing was used to describe “antisocial behavior” in multiplayer games. Since then, griefing has advanced into an entire culture. Griefing has become an organization within its own structure. Griefers crash a sim with a penis. They target high profile events and utter obscenities. They constantly use bad language and hit people with malicious scripts causing people’s avatars to do things you don’t want it to do. Griefers put more and more objects in rooms so the computer has a harder time working, causing the computer to crash because it is unable to cope with the pressure in the room. This is hard for people to stop, similar to viruses.


I find it ridiculous that people spend their times trying to piss users off enough, until they log off. How can someone get satisfaction out of pissing someone off? Do they honestly have nothing better to do with their lives?


Curious about different griefing incidents, I found a really messed up article. This article described an incident in which griefers attacked a non-profit epilepsy foundation. People who have epilepsy have visual triggers that cause them to have seizures. On the epilepsy foundation website, griefers decided it would be a good idea to put up flashing GIFS and links with flashing patterns and lights. This caused people with epilepsy to have migraines and seizures. How could some people be so heartless and stupid as to do this? Griefers really stooped too low to do this. This is morally wrong and absolutely distgusting. People with epilepsy go on the epilepsy foundation website to meet other people with the same condition and to learn things that they can’t learn from doctors, hear experiences, and get support from others with epilepsy. Why would griefers attack such a serious website, as to make people not want to go on this website again to get help for their SERIOUS condition? That is really drawing the line. The internet is serious for health purposes. Are griefers trying to say that epilepsy is not a serious condition? Is giving people seizures and migraines really fun and games? This article really pissed me off. Attacking online game users is one thing, but attacking people who have epilepsy and nonprofit epilepsy foundations is another. Griefers have really crossed the line and there needs to be justice done.

Saturday, April 5, 2008

A Rape in Cyberspace

In Julian Dibbell’s “A Rape in Cyberspace,” Dibbell described a crazy story that brought up a huge debate. This story was about a man, Mr. Bungle, who created a virtual voodoo doll that was programmed to make anyone’s character on virtual worlds type whatever actions he told the voodoo doll to do to them. This is shown when Bungle forced legba to sexually service him and eat his/her own pubic pairs and when Bungle made Starsinger “violate herself with a piece of kitchen cutlery,” (377). One who didn’t experience these things personally would just blow it off and say that it doesn’t seem like that big of a deal. However, it is a big deal if you invested so much time and energy into that character and you see them do these things. It is as if these things are being done to you directly. Legba told someone that “as she wrote those words posttraumatic tears were streaming down her face,” (380). These actions were affecting them emotionally.

This brought up the debate on whether Mr. Bungle should be “toaded,” also known as complete termination of character. In addition, this situation also brought up a debate on whether this “virtual rape” can be considered the same as rape in real life, or whether virtual rape can be considered rape at all. Some arguments were that there were no rules against rape or about anything in MOO. It made people wonder where the body ends and the mind begins. Also, isn’t the mind a part of the body? The body is the mind in Moo. In addition, is virtual rape the same thing as being sexually harassed? In real life you can’t leave if you’re being harassed or raped. In virtual life you can. You can log off of virtual life, however, those things in your mind are telling you that what happened on virtual life are real.

This debate made me curious about if there are different virtual rape cases being investigated or lawsuits currently taking place. After I read washingtonpost.com, I discovered that in Japan, a man virtually mugged people in second life and got arrested. Child abuse in virtual worlds is not illegal in the United States, but is illegal in Europe. In Belgium and Germany, virtual rape cases are now being investigated. This makes me wonder if the police in the United States are going to start investigating virtual rape cases and charging people with committing a crime for virtual rape. Virtual World rape incidents can have impact in Real Life. What courts decide can change our views of reality as to when government should intervene or not.

Tuesday, April 1, 2008

Virtual gender-swapping

Sherry Turkle discusses virtual gender-swapping in “Tinysex and Gender Trouble.” Virtual worlds allow people to be fluid. People can virtually switch their genders and mentally become someone else. There are no strings attached with gender-swapping. You don’t need to shave your legs and beard or have a sex change operation to become a woman. Instead, you can just become one on virtual life. Gender-swapping gives people the ability to have the sense of a gender and identity without actually being that gender. Since you are living the other gender’s mindset, you can fully experience other genders without just observing. Gender-swapping gives you a scope on another gender. It allows you to communicate differently with people when you do this. By virtually becoming another gender, you talk and view things differently as well as using virtual gestures and actions differently.

By gender-swapping, you learn a lot. You learn about another gender and how people treat this gender. In addition, you can test your limits and discover a lot about yourself. Some things you may learn from gender-swapping can influence you to change your behavior. Gender-swapping allows people to express unexplored facets that can’t be expressed in real life. For example, transsexuals are not the mainstream of society. Some people who may be curious and want to experience being a transsexual without anyone knowing, can do this through gender-swapping on virtual life. Gender-swapping is extremely useful for people seriously considering gender change to see if it works for them without investing the money and energy.

When you first interact with someone on virtual life, the first question they generally ask you is your gender. Since many people gender-swap, people use communication clues and the way the other person acts to assume their gender. For example, if you’re a guy, you’ll act much differently than if you are a girl. Guys generally act more aggressive and vulgar than girls. People adjust how they’re acting or behaving to you based on your gender. Guys may cuss more around other guys, but generally not around girls. In addition, when you’re a girl, everyone on virtual life is trying to help you out. Also, girls always get harassed on virtual life.

Gender-swapping didn’t just emerge in the virtual worlds. It has been going on for decades. Many of Shakespeare’s plays are based on gender-swapping. In addition, many forms of media show stories about gender-swapping. One example I read about in this paper written by Amy Bruckman, discussed a Saturday Night Live episode in which the character Pat does not have a gender. People aren’t sure if Pat is Patrick or Patricia. Pat avoids giving out clues or information as to which gender they are. When Pat got a haircut, there was a sign at the shop that had different prices listed for men and women. However, Pat just left a large bill and told the shop owner to keep the change, so they didn‘t reveal their gender. People want to discover if Pat is a man or woman. Without Pat’s gender stated, people do not know how to communicate and act towards Pat. On some MUDs, people can also be gender neutral characters. Bruckman stated that she felt uneasy when she first interacted with a gender neutral character on virtual life. She wondered how she could relate to this person if she didn’t know their gender. After this, she wondered why the other person’s gender even mattered. The reason for this is because “gender structures human interactions,” (Bruckman). People react differently to people of certain genders. They change their expectations and how they are acting or behaving towards someone based on the person’s gender. This was discussed in detail in Sherry Turkle‘s “Tinysex and Gender Trouble.” For example, when a supposed male finds out that a user is a female, they automatically assume that the female needs help. In addition, supposed males will make sexual advances to supposed females. However, if the “male” finds out that the “female” is a “male,” they will change their behavior and leave their discussion.

Saturday, March 29, 2008

"Multi-User Dungeons and Alternate Identities"--Howard Rheingold

In “Multi-User Dungeons and Alternate Identities,” Howard Rheingold discusses MUDs. MUDs are Multi-User Dungeons, which are make believe worlds in computer databases. Through these worlds, people “use and program languages to improvise melodramas, build worlds and all of the objects in them, solve puzzles, invent amusements and tools, compete for prestige and power, gain wisdom, seek revenge, indulge greed and lust and violent impulses,” (149). Through MUDs, people develop an alternate life. This is good for people who are not of high social status in the real world and may not have a “glamorous life,“ but want to. These people can use MUDs to develop an alternate life to live. MUDs can also serve to form marriages and romances.

Although these may make MUDs seem only beneficial, MUDs also pose some serious threats. MUDding can become seriously addictive. Some people spent 70 to 80 hours a week. MUDding, which can harmfully affect their social life as well as school work. In addition, MUDding increases telecommunications traffic as well as using a lot of computer memory. Lastly, some MUD users lie about their gender and also pretend to be other people in real life. These harmful threats that MUDding has caused, has led to the ban of MUDding in college campuses.

Curious on how MUDding becomes addictive, I read an article about it. In this article, a woman explains how people who are slowly becoming addicted to MUDding spend all of their available time MUDding and even start to cut out activities to spend more time MUDding. The woman discusses how people who become addicted to MUDding can lose their marriage, education, and job. This woman then describes how her husband became addicted to MUDding. She saw the signs of his addiction at the beginning when she knew she had competition with MUDding for his time and attention. The woman was jealous of the time and attention he would spend MUDding. However, she never knew the extent to which it would affect their marriage and lives. The woman then explains how she doesn’t know how she will eventually handle her husband’s addiction to MUDding. His addiction has lasted three years and she doesn’t know if their marriage will be able to last through it. Before I read this article, I didn’t really think it was necessary that universities banned MUDding. However, now I see the extent to which people become addicted, and why it should be banned across universities.

Saturday, March 22, 2008

Positive outcomes from the WELL

In Howard Rheingold’s “Virtual Community“, Rheingold describes his experience with WELL. WELL stands for Whole Earth ‘Lectronic Link, which is an online virtual community. People from all over the world discuss different things with each other and write e-mails to each other. Over time, people begin to care about these people that they have talked with through the WELL, and form an “emotional attachment” (Rheingold, 95) to them. In addition to talking to each other through the WELL, they also provide support, flirt, gossip, argue, play games, and fall in love with each other. Howard Rheingold has been to real-life WELL births, WELL marriages, and a WELL funeral. According to Rheingold, “People in virtual communities do just about everything people do in real life, but we leave our bodies behind,” (96). In addition, the WELL has influenced other things. Craig Newmark, the inventor of Craigslist told me that “the WELL strongly influenced the philosophy of Craigslist.”


In a YouTube video, a boy talking about virtual communities says that he is a loner because he doesn’t find people that he likes to be with. He said that he lives alone, but doesn’t feel alone because of the virtual communities. In addition, he also said that he has a lot of internet friends who know him better than anyone. .


Many people in our class are strongly opposed to virtual communities and “communicating with complete strangers” without face-to-face interaction, but WELL.com shows the positive consequences from the WELL. According to well.com, members of the WELL have “gone into business together, fallen in and out of love, cultivated feuds, taken kickass vacations together and enriched lives.” They do everything that normal people do in real life, but without the face-to-face interaction. Before someone talks to someone through the WELL, yes they are a complete stranger, but isn’t that the same thing that happens in real life? In real life when you first start talking to someone new, they are a stranger. However, shortly after, you get to know the person and form an emotional attachment to them. This is what happens through virtual communities as well. I’m honestly not opposed to virtual communities. I don’t think it’s weird now in our technologically influenced society to talk to people through virtual communities. After you talk to them for a while, you probably become so close to them, as if you know them personally. In fact, you don’t have to worry about them judging you and you could probably tell them more things than you could with the people you’ve known for years.

Tuesday, March 18, 2008

"The Cult of the Amateur"--Andrew Keen

In “The Cult of the Amateur,” Andrew Keen discusses how the noble amateur is causing a cultural revolution of the Web 2.0 and “threatens to turn our intellectual traditions and institutions upside down,” (Keen 36). According to Keen, an amateur is “a hobbyist, knowledgeable or otherwise, someone who does not make a living from his or her field of interest, a layperson, lacking credentials, a dabbler,” (Keen 36). Today, on the internet, amateurs instead of experts or professionals are creating information on the internet. Trusted and reliable references run by professionals are being replaced by references run by amateurs. Websites such as Wikipedia are being “run on democratic principles,” (Keen 36). Through this, everyone has a say and voice. This includes all amateurs who may have no idea what they are talking about.


On Wikipedia, anyone can edit or add any information they want. The problem with this is people use Wikipedia as a credible source for their information. If the information on Wikipedia is written by amateurs, it may be wrong because according to Keen, “The voice of a high school kid has equal value to that of an Ivy League scholar or a trained professional,” (42). This poses the question of how can a garbage man be considered credible in an argument with a trained chemist on a chemistry topic? The Web 2.0 aids in promoting these questions. By allowing amateurs to post what they want on the internet, we are challenging professionals who post truthful credible information. By challenging the professionals, the information posted by the amateurs threatens our professional institutions. According to Keen, the readers and internet users pay for this, they get “’ a state of intellectual enervation and depletion hardly to be distinguished from massive ignorance,’” (45). It makes it difficult for internet users to understand what is credible and reliable, and what is not. Many internet users assume that the information on the internet can be trusted, but it can not. With an increasing amount of information created by amateurs, “we will have no choice but to read everything with a skeptical eye,” (Keen 46).


Curious about the unreliable information found on the internet, I came across someone’s blog. This blog discusses many websites that have information that are unreliable. The question with this, however, is if this blog is reliable or not? How do readers know if this blog writer/amateur is writing credible information or not? The answer is, we do not know. This is the problem that the Web 2.0 is creating, which Andrew Keen discusses in “The Cult of the Amateur.”
http://quackfiles.blogspot.com/2004/10/quacksites-most-unreliable-health.html

Saturday, March 1, 2008

Transmedia Storytelling 101

In “Transmedia Storytelling 101,” Jenkins discusses Transmedia Storytelling. He defines Transmedia Storytelling as a “process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” Usually each medium is involved with the unfolding of the story. People gather information from many mediums to form a new perception. Transmedia Storytelling allows companies to increase their viewers/customers by being able to target to different groups. This is shown in a YouTube video. This video contains several Transmedia clippings. It shows segments from the Simpson’s cartoons, video game, movie, and others.


These are not the only ways that the Simpson’s has formed a synergy with numorous forms of media. The Simpson’s has a television show, comics, movies, action figures, board games, video games, dolls, and so much more. This is probably the reason why the Simpson’s is so popular still, even after the many years it has been around. In addition, these multiple forms of mediums allow the viewer to get involved with the storyline and stay interested and hooked on the Simpson‘s.


Through the video games, board games, dolls, action figures, movies, comics, and television show, the creator of the Simpson’s can target to different groups and ultimately increase it’s viewers and customers. This increases revenue for the creators of the Simpson’s because through all of the purchases of the movie, comics, video games, etc., they are making money and spreading their brand. This is what makes the creators of the Simpson’s so successful and well-known. I feel that Transmedia storytelling contributes greatly to a brand. Without Transmedia storytelling, a brand would not be profitable and popular for a long period of time.

Saturday, February 23, 2008

Get a Life!

In “Get a Life!“ Henry Jenkins discusses textual poaching. According to Jenkins, poaching is “an impertinent raid on the literary preserve that takes away only those things that are useful or pleasurable to the reader.” Jenkins says that what you need to enjoy and should enjoy is told to you. Boundaries of taste are in continuous struggle. At a young age, we are taught that bad taste is unacceptable, and what is considered bad taste. In addition, in school we are taught how to understand things. When we read works from different authors, our teachers expect us to understand it correctly. When an author writes a text, they put some form of meaning to it. Thus, if we do not understand the author’s intentions and meanings of their writing, then our teachers reduce our grade.

Fans on the other hand, read and interpret texts differently than how it is taught in school. Fans read author’s texts, take part of their texts or paragraphs, rearrange, rewrite, and do whatever they want to it. They distort the meaning to introduce new meanings. This is what Jenkins describes as poaching. Fan reading is more participatory than reading for educational purposes. Fans don’t want to sit in couches all day and be locked down to authority. They are obsessed with, love, and adore some form of art but are frustrated because something is implied but not pursued. Thus, they decode and fragment the text and recreate another form text. They participate in the creation of their own meanings, which is where the production of other forms of media comes into place.

Through this, Jenkins states that there is a constant struggle for controlling the meaning of texts. This is why teachers penalize students for not understanding the author’s meaning of their text. Through this, they do not allow any forms of expression. If students were to express their thoughts about text differently than the author’s intentions, then they would fail. This is a form of control that the teacher has in order to control the meaning of texts. There’s a struggle for controlling the meaning in texts. Regardless of if the meaning is implied or not, it still introduces contradictory meanings, or things that would annoy the author. Many people do this.

An excellent example of poaching is shown through a YouTube Video of the Teletubbies. The Teletubbies is a show for young children. However, someone took clips of the Teletubbies dancing on tv and put it on a video with a rap song called “Shake that ass bitch.” On this video, the Teletubbies are dancing to this rap song that is not appropriate for kids. There are a bunch of Teletubbies videos in which they are dancing to different vulgar rap songs. People poached the Teletubbies shows. Some reasons people poached these videos were for a different intended meanings. Many people have mocked the Teletubbies shows and have questioned if the show is really educational or not. Thus, people have taken portions of the Teletubbies videos and have recreated them to show a different, bad meaning. Click here to see this video.

Friday, February 15, 2008

My Flickr experience

http://www.flickr.com/photos/23741723@N03/sets/72157603907164450/


I really enjoyed the Flickr project. Our topic, the smoking ban, was a great topic to choose. However, we did not take into consideration two things. Our class is at 9:30 in the morning. Not as many people smoke that early in the morning. The second thing that we did not take into consideration was that it was so cold out and there was snow on the ground. A lot of people don’t want to wait outside in the cold to smoke a cigarette. Thus, it was hard to find actual smokers smoking. Instead, we had to stage almost all of the pictures.


After walking around Wells Library, the IMU, Collins, Swain East, and other areas, we were only able to find one smoker. Surprisingly, when we asked him if we could take a picture of him, he guessed right away that we were doing a project on the smoking ban. Even though we staged the pictures, these pictures still show the same storyline, that Indiana University does not enforce the smoking ban. I always see smokers everywhere. Supposedly, people are not supposed to smoke within thirty feet of a building entrance. However, this is where most people still smoke. Many people smoke as soon as they exit a building or before they enter one. In addition, we took a picture of one of the many ash trays located on campus. This makes you wonder why there are so many ash trays on campus if the administration is so serious about banning smoking.


Even though we ran into complications finding smokers on campus, I still had a positive experience with Flickr. It was exciting taking different pictures on campus with the idea that they are going to be used to tell a story. I thought our finished product of our Flickr experience was good. People viewing our Flickr probably not even know that we staged our pictures. Thus, I would definitely use Flickr in the future. After reading Flickr Changes Lives, Launches Photog Careers by Jennifer Woodward Maderazo, I was able to relate completely with someone in the article. They went to art school and hated photography classes because they couldn’t understand the information and felt discouraged by their work from others. They then stopped with photography and picked it up again when they created a Flickr account. Through this account, they were able to learn photography techniques from other people’s Flickr accounts and regained their passion for photography. I can completely relate with this person because I love taking pictures but got discouraged from photography classes in high school. I didn’t enjoy the classes because it dealt with too much history, terminology, and content that wasn’t interesting to me. I didn’t like developing my pictures and felt rushed to complete the assignments on time. Thus, I stopped with my passion for photography. Now after reading this Flickr article, I want to start up with my photography hobby again. Instead of taking photography classes that don’t interest me, I can learn what I want to from other people’s pictures on Flickr.


In addition, I found it fascinating how people like Laretta Houston and Daniel Krieger were able to make a transformation of a person with a photography hobby to a professional photographer. When Daniel Krieger said “Being able to watch some regular Joe Schmo buy a camera, hop on Flickr, and develop into a talented photographer with a vision is something revolutionary in the art world. I would say. I don’t think there’s ever been anything like that,” it really made me fascinated with the entire idea of Flickr. There isn’t anything else like it. There are programs and websites that you can upload your photos onto, but not ones that you ca get advice and feedback of your photos from others. Flickr really gives people the opportunity to do whatever they want with photography. After reading this article, I am definitely going to pursue my photography hobby further and see what Flickr has to offer me.

Sunday, February 10, 2008

Photoshop for Democracy

In Photoshop for Democracy, on page 214, Henry Jenkins talks about how we are creating a “convergence culture.” Jenkins has a Convergence Theory in which the old and new media are converging. Politicians once only used commercials to help inform the public and to aid in winning elections. Now, our culture is converging and political campaigns are using games with imaginary communities, films, websites, concerts and performances where people can register to vote, e-mail announcements, blogs, and so much more. Through these different channels of communication, politicians are gaining support of the voters. For example, Kerry prepared an announcement through e-mail about the different downfalls of the candidates of who he is running against and sent this through people who were registered as supporters on his web site. People forwarded this announcement to others and Kerry gained more supporters. In addition, politicians use blogs in which they can communicate with the public. They gain more supporters through their blogs in which the general public can read what the politicians have to say about certain topics. Jenkins expresses how these new communication channels are important through this quotation on page 208 “diversification of communication channels is politically important because it expands the range of voices that can be heard.“ If politicians did not adopt these new communication channels, then they would not be able to win the election. However, Jenkins also believes that a candidate cannot win an election only through the internet. They also need to use the television to win the election. This is how our culture is converging. The old media (the television) and the new media (the blogs, internet, websites, etc.) ad both merging to make up our political culture.


One Website that I found extremely interesting was called Vote Match Quiz, which is a website designed for people who do not have the time to research the different candidate’s positions on important issues. The website has a few questions on important issues in which the viewer will select the degree in which they support or oppose the different topics of those issues. After answering all of the questions, they get a list of the candidates that has the same view and beliefs as them. In addition, it only includes biography. This exemplifies Jenkin’s Convergence Theory in that years ago people had to read the newspaper about different things going on with the candidates in the elections and they had to watch the television to catch up on the candidate’s viewpoints and stances on current issues. Now, instead of watching all of those things and researching and reading the newspapers, people could just take one minute and get matched up with the candidate most like them. That is a huge way in which politics have converged within the past few years.

Friday, February 8, 2008

How to Recognize the Future When It Lands on You REVISION

Howard Rheingold’s “How to Recognize the Future When It Lands on You” discusses how mobile devices affect everyone’s social practices and how technology will shape our future. After reading this quote, “The sight of this behavior, now commonplace in much of the world triggered a sensation I had experienced a few times before-- the instant recognition that a technology is going to change my life in ways I can scarcely imagine, ” I started to wonder what the future will be like in a ten years.

Rheingold talks about how technology has evolved throughout the years. Personal Computers evolved in the 1980’s. Since then, PCs have become so much more powerful and have a sleeker look. In the 1990’s the Internet evolved. The Internet became open to hundreds of millions of people. Since then, the Internet connection has become much faster and has become wireless. In addition, mobile telephones are much faster, sleeker, and have internet connection and many more capabilities than they previously had five years ago. Ten years ago people could not have imagined what mobile devices and technology the future held. Mobile telephones now have “location awareness” in which they can spot where they are located. Through text messages, in Manila, Smart Mobs organized revolts and demonstrations to overthrow their president in 2001. Communities of interest are being created on the internet. In Helsinki and Tokyo you can use vending machines through the use of your telephone and you can get directions on your wireless from where you presently are to where you want to go. In Japan, people can locate dates in their area through their mobile phones. Presently, people lend their computers to those who search for extraterrestrial intelligence. Many businesses now receive a lot of their revenues through sales online, many cafes and restaurants have wireless internet to attract more costumers, radio chips are used instead of barcodes on some objects in stores, subcultures in Europe and Asia have evolved through the use of mobile telephones, and so much more. Rheingold predicts that “within a decade, the major population centers of the planet will be saturated with trillions of microchips.” These advances in technology and mobile devices have made “certain kinds of human actions possible that were never possible before” (Rheingold). This makes one wonder “what’s next in this self-accelerating spiral of technological, economic, and social change,” (Rheingold).

If these technological advances have erupted within only a couple of decades, what other technological advances will there be in the future? No one could have possibly imagined or predicted all of these advances to occur. It makes me wonder what the future will be like in just ten years. Just like Rheingold, after witnessing all of these technological advances, and how much of a role technology plays in people’s lives, I have realized that technology will change my life in ways I cannot even envision. I wonder if there will be an end to technological advances, or if they will keep on evolving?

Curious about how technology will influence our future, I decided to research it and found a YouTube video about robots that will perform surgery in the future! These will save time and money and improve surgery. It will improve surgery by making recovery for patients faster and making them lose less blood. People’s hands shake but robots are steady, so the incisions will be perfect. Rheingold’s prediction within a decade, the major population centers of the planet will be saturated with trillions of microchips is accurate. Even surgery in the future will revolve around microchips! These robots will make surgery more precise and much better than ever before. Rheingold was completely right that technology is going to change our lives in ways that we could not imagine. If robots are going to be performing surgery, what other technological advances does the future hold for us?

Tuesday, February 5, 2008

"How to Recognize the Future When It Lands on You"

I found Howard Rheingold’s “How to Recognize the Future When It Lands On You” article extremely fascinating. Mobile devices affect everyone’s social practices. In Rheingold’s article, this quote especially stuck out to me “Mobile Internet, when it really arrives, will not be just a way to do old things while moving. It will be a way to do things that couldn’t be done before.” I completely agree with this quote. The mobile internet has not only advanced certain technologies and practices, but it has also continued to create new uses for devices and technology. It has made things possible that could not have been possible before. For example, no one would have ever predicted that there would be such technology that would allow people to talk to people all over the world through the computer and internet. This made me think about what new uses of technology there will be in the future. Rheingold states that within a decade, people will carry with them a device that will allow them to point it at a street sign and tell it where you want to go and then follow the map it beams to the device in your hand. That is absolutely amazing to think that we will all have that technology one day. This would prevent people from getting lost.

Presently, mobile technology is being used for organizing demonstrations by sending text messages on cell phones, organizing communities of interest, operating vending machines, receiving directions, searching for extraterrestrial intelligence, location awareness, finding potential dates, and so much more. In addition, most people own a cell phone and either make incoming or outgoing calls on it, or use it for text messaging. Text messaging has become increasingly popular over the past couple of years. One thing I did not know that I found interesting was that in poorer areas where phone calls are much more expensive, people send text messages or SMS messages.

It amazes me to think how all of these uses of mobile devices came from one mobile device.
After reading this article, I was fascinated how many countries in the world are affecting their social practices. Thus, I decided to research it. Things are not being referred to as cell phones anymore. Instead, they are being referred to as mobile devices because they are more functional and as powerful as computers. Healthcare industries are going to adopt wireless applications and services. Healthcare industries are expected to one day offer “HealthPhones” which will offer solutions to healthcare providers, virtual visits, and much more. Technology and mobile devices in the healthcare field are increasing in Singapore, South Korea, India, Mexico, and Thailand. It is insane to think about what our healthcare industry will be like in the United States a decade from now.

Saturday, February 2, 2008

Douglas Rushkoff's writings

After reading “Networked democracy” by Douglas Rushkoff, one statement really stood out to me. “For early internet uses, sitting alone in their homes or offices, connected to one another only by twisted pairs of copper phone lines, the notion of being connected, somehow, in the manner of a fractal was quite inspiring.” This statement really made me wonder what was running through people’s minds when they first heard about the internet. I wonder if some people were skeptical about it. For example, now people are skeptical about “Sexbots,” but perhaps “Sexbots” will actually be invented and become popular. It also made me wonder how the internet inspired people. Is this what inspired people to put porn with children on the internet?


It is a bit disturbing that when the internet first came out people were using it for good reasons and people were able to talk to each other online. However, after a few years, many bad things started to happen with the internet. A lot of adults were posing as children to try and get them to sleep with them or meet them and then kill them. People were putting up porn of children. “It was in fact that U.S. government, concerned about the spread of pornography to minors and encryption technology to rogue nation, that took more direct actions against the early internet’s new model of open collaboration. Pornography on the internet really is disgusting. Some people become so obsessed with it. People order subscriptions to it monthly and become so involved with it. The internet has made it easier for them to look at porn because they do not have to purchase a company and just have to walk a few feet. This humorous YouTube video shows how obsessed people are with pornography. Even though the US government is concerned with the spread of pornography to minors, I don’t think that children pornography is as common as he makes it out to seem. I am not denying the fact that there is children porn but, I am simply saying that I don’t think that it is as big of a deal as Rushkoff makes it out to be. I wonder how long it took for the internet to be around before a lot of people started doing bad things in relation to the internet. The internet really has inspired many people to do many things.

Monday, January 28, 2008

Reach Out and Elect Someone

Neil Postman’s “Reach Out and Elect Someone” discusses how commercials use emotional appeals and “not tests of truth.” Commercials deal with what is wrong about the buyer, not about what is right about a product. Commercials make it seem like all problems can be solved instantly. They sell solutions instead of presenting questions or problems. Political campaign commercials do the same thing. They deal with what is wrong with the nation, this ties into how the potential president could fix these problems.

This is shown through the “First Obama Presidential Ad.” In this commercial, is starts off by asking if we participate in politics of cynicism or politics of hope. It then says to replace fear with hope. This shows what is wrong with people in our nation-that they are fearful. It then presents a solution- replacing the fear with hope. It then deals with Obama’s ways to replace fear with hope, through giving everyone the opportunity to get jobs that pay living wages, that no one should be bankrupt when they get sick, that everyone should have access to decent healthcare, that every school should be adequately funded, and that every child should have the opportunity to learn ad go to college, even if they don’t have a lot of money. Obama then puts his arm around a smiling little girl and bends down so he is on her eye level. Obama positions himself on her eye level to show that he is not talking down to her and that he respects her. This scene lasts a few seconds on the screen to emphasize the emotional appeal to make the image stick in the audiences’ heads. The commercial then says how he believes every citizen should retire with dignity and respect. As this is being said, he is hugging a smiling senior citizen. This image is shown very slowly so it stays on the screen for a while. This shows the emotional appeal that sticks in the viewers’ heads. The commercial ends with the line, “We can make the right choices with challenges that face us.” “Believe Again” then flashes across the screen as Obama shakes hands with someone smiling. This shows the solution to challenges that people face. The solution is to make the right choice by electing Obama as President.

Clearly Obama cannot give everyone the opportunity to get jobs that pay living wages, or to give everyone the access to decent healthcare, or give everyone the opportunity to go to college, etc. He is just stating things that appeal to viewers. These are things that people would like, whether they are all realistic or not. If Obama became President, would everyones’ fear really be replaced with hope? Obviously not. He is just trying to appeal emotionally to the viewers, so these images stick in their heads when they are voting for President.


The link to this commercial is here:
http://http://youtube.com/watch?v=UPy7RnHwvmA&feature=related

Friday, January 25, 2008

The Age of Show Business

I never really thought about it, but television does have a bias. After reading "The Age of Show Business," I completely agree that television is used mainly for entertainment. Television can be used as a bookstand, as a lamp, or for other purposes. However, people do not usually turn on the television for that purpose. Personally, I only watch the television for a form of entertainment. Even if I watch the news, I watch it when I am not doing anything and have spare time and need entertainment.

I also never really thought about how television is different in other countries. Some countries use television to direct government and policies and some use it as a radio. It's crazy how so many people watch television and become so obsessed with reality shows and the characters in them, when in other countries, they use television for government.

Lastly, I never really thought about television as being a threat to society. However, after reading "The Age of Show Business," I completely agree that it is a threat to society. It really does make everything presented on the television as entertaining. People don't take what they say on the news seriously because everything presented on the television is fun and entertaining. For example, they do not show boring things on the news because people would not watch it. They put on the news and television programs what will attract the most viewers, regardless if it is serious or not.

Wednesday, January 23, 2008

The Peek-a-Boo World

I found The Peek-a-Boo World to be very interesting. I thought that Neil Postman pointed out some things that are common sense, but I have never actually thought of. First off, I never really thought of the television as displaying a bunch of irrelevant information, also known as context-free information. It is extremely true though because there are numerous times when I watch the news and hear about things going on in different places in the world, but don't affect me. Thus, I do not pay too much attention to these news headlines and do not change my routine from these news articles. The only time I might ever use the information I heard would be to stir up a conversation. The reason why the news and other television channels put out so much jumbled, disconnected information is because there is a wide variety of people who view it and its purpose is for entertainment. Thus, context-free information is information that is irrelevant and doesn't affect peoples' actions. Its purpose is to serve as entertainment. This irrelevant information is found in the Peek-a-Boo World, which is a world of electronic technologies that contains information that is irrelevant and does not require us to think or do anything. The purpose of these mediums are for entertainment. Thus, television serves its purpose for me in that I watch it for entertainment. I rarely ever will use any of the information I come across through the television in my daily routine or life. The only time I will probably ever use it will be in a conversation.

The fact that the television displays so much information that is not relevant to everyone made me think of the Jack Johnson song “The News.” In this song, Jack Johnson says “Why don't the newscasters cry when they read about people who die?” This made me think that maybe the newscasters don’t cry when they read about people who die because that information is irrelevant to them. It doesn’t affect them personally.

Sunday, January 13, 2008

Testing

I wanted to see if I can finally figure out how to work this blog thing...