Transmedia Storytelling 101

In “Transmedia Storytelling 101,” Jenkins discusses Transmedia Storytelling. He defines Transmedia Storytelling as a “process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” Usually each medium is involved with the unfolding of the story. People gather information from many mediums to form a new perception. Transmedia Storytelling allows companies to increase their viewers/customers by being able to target to different groups. This is shown in a YouTube video. This video contains several Transmedia clippings. It shows segments from the Simpson’s cartoons, video game, movie, and others.

These are not the only ways that the Simpson’s has formed a synergy with numorous forms of media. The Simpson’s has a television show, comics, movies, action figures, board games, video games, dolls, and so much more. This is probably the reason why the Simpson’s is so popular still, even after the many years it has been around. In addition, these multiple forms of mediums allow the viewer to get involved with the storyline and stay interested and hooked on the Simpson‘s.

Through the video games, board games, dolls, action figures, movies, comics, and television show, the creator of the Simpson’s can target to different groups and ultimately increase it’s viewers and customers. This increases revenue for the creators of the Simpson’s because through all of the purchases of the movie, comics, video games, etc., they are making money and spreading their brand. This is what makes the creators of the Simpson’s so successful and well-known. I feel that Transmedia storytelling contributes greatly to a brand. Without Transmedia storytelling, a brand would not be profitable and popular for a long period of time.